Autistic Singaporean creates his own autism campaign

22 April 2006

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Autism Awareness Day (27 April) is coming soon and an autistic is creating his own autism awareness campaign to commemorate it. The “zong” (中) campaign focuses on using Chinese letters as metaphors to express the essence of autism to the public.

Eric, a Singaporean diagnosed with ASD (Autism Spectrum Disorder), is inviting sponsors and interested non-profits to join his campaign.

Says Eric, “Participants will not only help raise autism awareness in an unusual and exciting manner, but will also receive much needed publicity for their work and effort in promoting autism.”


"Autism spectrum" refers to a range of developmental disabilities including autism. Affecting mostly males, it is marked by poor social interactions, obsessions, odd speech patterns and other peculiar mannerisms that make one appear eccentric.

Autism is a mystery to most people who could not comprehend why autistics behave so inappropriately. It was not surprising that many autistics experience severe depression resulting from social rejection. “It was impossible for me to appreciate and enjoy human life when people treated me like garbage,” he remarked of his earlier life experiences.

After successfully entering the human world, Eric decided to take matters into his own hands. He wrote a book entitled “Mirror Mind” to help non-autistics enter into the realm of autism.

He occasionally shares his experiences through his talks and appearances in the media, including the Straits Times and Lianhe Zaobao. However, he feels that these steps towards autism awareness stop far short of his expectations.


Eric feels that it is very difficult for non-autistics to enter an autistic's world and vice versa. “We need someone who has experienced both worlds to create an emotionally gripping campaign. Most autism campaigns tend to focus on bland facts or vague messages that fail to express an autistic's heart.”

Eric will continue to create more campaigns that he believes will intrigue the masses and convey autism in a touching yet exciting way. He expects his work to raise many eyebrows as autistics find it difficult to work with emotions and communicate clearly, both essential elements of successful advertising.

Eric begs to differ. “It is my desire to show the world that if an autistic can reach out to normal people, surely we all can learn to embrace our unique differences and accept each other as who we are”.


Eric is also known as a computer whiz, artist, writer and businessman. He is inspired by a vision of a world where everyone can live meaningfully. He has written more about himself on his website at

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